Digital Marketing and Building Community Online with Maria Tassi

Digital marketing agency, The Social Snippet was awarded Diamond Winners Of Readers Choice 2023 for best marketing agency in 2023 and is run by the duo Kristina Bartold and Maria Tassi as the respective CEO and CMO. 

Maria Tassi’s journey to being the Social Snippet’s CMO began with a passion to connect with people and make a meaningful impact. When asked about how she found herself in social media and running a digital marketing company, Maria says “super by accident.” She says that she never really saw herself as an entrepreneur nor would she be able to be a part of business development. In 2020, The Social Snippet was born and it now supports 50 business owners, turning their ideas into lasting impact. In 2023, Maria also co-founded another venture, High Vibe Women, a networking event company that brings together women entrepreneurs and business leaders to learn and gain knowledge and inspiration from each other. 

Learn more about Maria Tassi’s journey and be inspired by reading ahead. 

Maria Tassi’s History and Journey To Social Media Marketing

Before The Social Snippet was established, Maria worked in the travel industry. She went to school and took up Peace and Conflict studies where she actually met her co-founder, Kristina. Maria looked back to a trip she went to in the Dominican Republic back when she was in high school to volunteer and build homes for those in need, a memory that really impacted her, hence her chosen line of studies. However, her plans to travel were immediately halted during the 2020 pandemic. “That all sort of came crumbling down with the pandemic where we weren’t able to travel, and I was sort of at a loss because all my career plans, and backup plans, and anything I thought I would do was all related to travel.”

At that time, plenty of people all over the world probably went through similar sentiments. As Maria put it, it was a confusing time and no one knew how long it would last and what the long-term implications would be. It was then that Maria and Kristina got together and became business partners. At first, Maria Tassi helped out Kristina Bartold as a virtual assistant. At the time virtual assistance wasn’t as known as it is today, but with Maria’s past experience with travel and creativity, she realized she could help Kristina. They collectively found out that there was space in social media – Instagram specifically for businesses.

digital marketing company co founder maria tassi

They slowly started building customers, gaining followers, and selling out workshops, events, and book clubs, which ultimately made them see the power of social media marketing. From there, the duo was like, “Well, might as well try it and see what happens” and the snowball to that decision bore The Social Snippet.

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The Beginning of The Social Snippet

Kristina wasn’t just Maria’s sole client in her virtual assistance business and she was slowly getting more clients. It wasn’t until Kristina said, “You know, I really think we should start a social media agency” that the idea for The Social Snippet finally blossomed. The duo realized that the impact they’ve been meaning to do with their original line of studies and goals could easily be achieved on social media. The duo had a friend who had actually already built up a social media agency but got overwhelmed. Their friend then said to them that their partnership would actually be amazing at running the business. Their friend then offered to teach them everything they’d need to know and handed them a few clients to see how it went.

What It Means To Be The Chief Marketing Officer

When asked about what her current role means and how she develops and executes effective marketing strategies for the company, Maria says she loves her job. “I just love marketing”, she begins, “I find it so interesting, and I like our specific approach to it. I guess it’s because it’s just so personal to us, and it’s also something I love about being an entrepreneur in the online space as we all can do things so differently.”

What’s so unique about The Social Snippet is the focus on community and it also expands to their marketing strategies. Maria says, “For our marketing strategies, both for our internal marketing and our clients, we really take a community-first approach.” To Maria, putting an emphasis on what you can provide your online community and customers is vital to long-term success. There are plenty of people who have a wide reach on social media but aren’t able to monetize their content nor can they build a real community. For The Social Snippet, they have an ideal client and ideal community member. Factors like their personality, likes, and dislikes are taken into account which allows them to tailor marketing strategies for different clients. 

Instead of following a template or using complicated corporate jargon, The Social Snippet relates to their client by speaking their language in order to be able to create real engaging content for them which in the long run will bring in more clients and revenue for their business.

Being an organization’s leader, an entrepreneur, and your own boss does come with its own challenges! But worry not, you can definitely learn to navigate the entrepreneurial space by reading our blog How To Start A Business Despite These 13 Challenges.

Succeeding In Online Marketing Through Community Building

The uniqueness of The Social Snippet lies in the way they connect with their clients so they can connect with their ideal customers. Maria says, “Whether you are developing a new product or offering a new event or just like going out throughout your day, having a coffee, how can you bring your audience in on that and make them feel like they’re a part of it with you?

Here’s how The Social Snippet helps their clients with community-building through their services.

  • Content Creation and Coaching

    The Social Snippet not only creates content for their clients but also coaches them on how to make their content more engaging and community-focused. In order to tailor their target audience and create content that’s ideal for specific social media platforms, The Social Snippet emphasizes the importance of conversational and experiential approaches to connect brands with their ideal customers and build relationships rather than just direct selling.
  • Encouraging Authenticity

    Online consumers are great at discerning authentic content and “money grabs”. The Social Snippet helps its clients with more than just online marketing but also personal branding. Through their strategies, their clients learn how to promote through open, honest, and vulnerable sharing to build connections. By appearing authentic online, it encourages clients to share both successes and challenges which fosters reliability and trust.
  • Engaging the Audience

    To be successful at community building, you have to actually engage and talk to your customers as a brand. The Social Snippet teaches how to involve the audience in brand journeys by seeking their input through online polls, questionnaires, and transparent brand updates. By opening the line of communication between the brand and the customer, the customers can provide feedback on potential products and services while the brand shares behind-the-scenes moments.
  • Defining and Engaging Ideal Clients

    The content you put out online will not be well received by 100% of the people who see it. But for online marketing to be deemed successful, The Social Snippet teaches their clients to find their own ideal customers and tailor their content specifically to those people. By targeting the ideal audience, external engagement can be done easily.
  • Community Building Strategy

    The ultimate community-building strategy The Social Snippet helps with is encouraging their clients to focus on creating experiences for the customers and fostering those connections because it makes their potential customers feel involved in the process of brand building and makes them feel valued. To succeed in digital media these days, The Social Snippet stresses the importance of dropping perfection and prioritizing authenticity. 

Listen To An Entrepreneur’s Vibes Podcast with Maria Tassi

Maria provides more insight on how to be successful in digital marketing, the challenges she faced when creating a business, and more entrepreneurial inspiration in episode 11 of An Entrepreneur’s Vibes Podcast.

If you’re looking to learn the ins and outs of business, listen directly to the experts that we have on the podcast. Listen via Spotify and watch the episode on YouTube! You can also choose to read about our guests on our website!

Maria Tassi [00:00:00] Your network is your net worth. Make entrepreneur friends. Get into rooms with people who know more than you, and approach everything through a lens of service. Figure out how you can help people and how you can point them. 

Patricia [00:00:24] Welcome back to An Entrepreneur’s Vibes, the podcast that gives insight into the minds of visionary entrepreneurs and business leaders, brought to you by The Write Direction, a leading professional and technical writing company based in North America. Each episode we explore the stories and experiences of those who dared to dream, took the leap and built their own empires. So join us in uncovering the secrets to success and lessons learned along the way. So if you’re just starting out your entrepreneurial journey or you’re already a seasoned business pro, you’ll find inspiration, knowledge and good vibes right here. Today, we are thrilled to welcome the CMO of The Social Snippet. Along with her business partner, their journey began with a shared passion for connecting with people and making a meaningful difference. Despite thriving in various roles, they felt their big ideas were never fully realized until in 2020, when their collaboration quickly evolved into what we now know as The Social Snippet. This is an agency that now supports over 50 business owners in turning their ideas into lasting impact through the power of social media. Today, their chief marketing officer is here to share their story of how you can go from idea to impact and how they’re helping others to do the same. Welcome to the show, Maria Tassi! Hi, Maria!

Maria Tassi [00:01:37] Thanks so much for having me! Hi, Patricia!

Patricia [00:01:39] It’s so nice to see you today! How are you feeling? How’s your day been? 

Maria Tassi [00:01:43] I’m feeling great! I’m so excited to be having this conversation. I recently just took a week off. So coming back into a little bit of a chaos, but I’m so blessed to be able to have a business partner to really be able to disconnect while I’m away on vacation. So it’s nice to be back, though. 

Patricia [00:01:59] Welcome back then! Please tell us a little bit about your background and how you found yourself in the world of social media marketing. 

Maria Tassi [00:02:06] Super by accident. Like, I never thought I’d be an entrepreneur and never thought I’d own a business. I actually worked in travel, so I went to school for Peace and Conflict studies, which is where I met my business partner. And at the time we were just friends. We didn’t know anything what more would come from our relationship. But yeah, so I really wanted to give back in the world. Then I had initially gone on a volunteer trip when I was in high school to the Dominican Republic to build a home for those in need, and I was really impacted by that. So throughout my university and my career beyond that, I was really focused on the volunteer travel kind of piece. And as you can imagine, that all sort of came crumbling down with the pandemic where we weren’t able to travel, and I was sort of at a loss because all my career plans, and backup plans, and anything I thought I  would do was all related to travel. So I was kind of at a loss there and was just looking around and my friends were like, “I don’t know what to tell you.” Like, who knows how long this will last or what the implications will be, and it was just a very confusing time. And thankfully in that time, Kristina, who’s now my business partner at The Social Snippet, decided to start a little side hustle doing some personal development coaching online. And when she actually started to get into that, she realized she had some gaps where she couldn’t make the graphics she needed, and she really wanted to produce a podcast, but she didn’t know how, and she knew I had some of these skills just from kind of, I guess, the age I was, and being a creative, and I had helped at some of the travel places I worked out with their socials. So I had a little bit of experience and she brought me on just for a few hours a week as a virtual assistant, which I didn’t even know what that was at the time. And then essentially what happened there was we very quickly discovered the power of Instagram for business, and we could not believe like what we were seeing. And really what was happening was she only had a few thousand followers, and we were selling out every single one of her workshops, events, she had a book club, like all these little things she was putting on were all fueled by just a few thousand people on Instagram, and that really kind of opened our eyes to the power of social media marketing. And then we had a friend who asked if we would do social for her. We were like, “Well, might as well try it. Let’s see what happens.” And it really just snowballed from there. So I very much fell into it, but it was a very happy accident. 

Patricia [00:04:33] It does really sound like a happy accident, and I can definitely understand it was such a very like uncertain period back in 2020, but I think it was also very, like, the perfect time for something like The Social Snippet to be born because everyone was just on social media. [14.8s] [00:04:48]You could go outside if you like. [1.1s] [00:04:50]That’s when everyone on so many social media platforms started to become successful. But, you know, during this time of uncertainty, where did you find the inspiration to start The Social Snippet? [12.2s]

Maria Tassi [00:05:02] Yeah, it’s a funny story, because as we were working on Kristina’s business, and I was her VA, and really what happened in the meantime was I started getting more VA clients. That’s what I started doing, right? And she came to me at one point was like, “You know, I really think we should start a social media agency.” And I’m like, “I don’t know. I’m not that into it. Like, I really want to, like, make a difference in the world and make the world a better place. And like, social doesn’t really feel like a place to do that.” And then what actually happened was a few months later, a friend of ours had a social media agency and had a few clients and she was like, “I’m not going to do this anymore. I’m giving this up. And I think you guys would be fantastic at this. Like, based on your skill sets and your partnership, I just think you guys would be amazing. So I can teach you everything I know. Why don’t you just try it out with these few clients and see how it goes?” And when I did the math on what I was making hourly as a virtual assistant and what what I would be making if I took this opportunity and I was like, “Well, it kind of makes sense to do that, and I started to see at the same time with Kristina how much she would actually impacting people’s lives through her coaching business and how that wouldn’t be possible without social. Though my mindset really started to change on thinking that you couldn’t make the world a better place through business and through social and through these things. I think that was a more naive mindset I had at the time, and it really kind of all came together at once, and I just felt like, you know what? I think I really can make a difference through social. I think I can make the world a better place by helping business owners get the word out about what they’re doing, what they’re offering and how like really essentially amplifying their voice to help them change the world. [99.3s]

Patricia [00:06:42] I think it’s great that you just like adapted and changed your view into like what you thought would be the normal way of helping out people based on like the experiences you’ve had. I really think that social media has a way of like amplifying, you know, really good, impactful, like things in the world. Like you just have to be like ready to, you know, make that change through so many mediums where you can help people, and I think that’s really great. That’s really inspiring to me, where you both started. And [00:07:13]Maria, you are the CMO. Could you tell us more about that role? Like, how do you develop and execute effective marketing strategies for your clients?[7.9s]

Maria Tassi [00:07:22] I love being the CMO. I just love marketing. I find it so interesting, and I like our specific approach to it. I guess because it’s just so personal to us, and it’s also something I love about being an entrepreneur in the online space as we all can do things so differently, and that’s kind of what makes us all special in what magic we all bring to the way we do things. So for our marketing strategies, both for our like, our internal marketing and our clients, we really take like a community first approach and definitely different than the way a lot of people look at social, because I know a lot of people are looking for that virality, and the millions of views and all that good stuff, but we really look at what is going to get you the most in your business. So, I have plenty of friends who have plenty of viral reels and don’t have one more dollar in their bank account than they had before. And it’s great to get more eyes on your stuff for sure, but we really look at like a long term marketing solution. And what we do when we focus on community is we really first get clear on the ideal client of our client. So, who is the person that they want to work with? And not necessarily like their age, or maybe some of those things, gender or that kind of thing, but more so what type of person are they like. What is their personality? What do they like? What do they dislike? How do they spend their time? And once we narrow down some of those things, we know exactly who we’re looking for, and then it makes their marketing so much easier, because we can speak directly to that person. So, instead of using, you know, maybe some complicated jargon, or fancy messaging, or this or that, we really speak to them exactly on their level so that they really feel like they belong in the community of our clients. And when we say community, it’s a vague term, right? Like, it could be an Instagram following. It could be a Facebook group. It looks different for everybody, but we really focus on like the quality of people who are following you on social and engaging with your content, and what that does is really ends up pouring back into people’s businesses in terms of actual like real ROI that’s going to move the needle instead of just vanity metrics and things like that. [126.8s]

Patricia [00:09:30] I think that’s a really great strategy. Especially now, I feel like marketing is a landscape that’s always evolving, and I think what works before traditionally isn’t necessarily what works now. I feel like people want to purchase more from brands who feel personal to them when they can relate to the people who’s like trying to sell them a product. I feel like everyone on social media now can see right through someone if they feel like, “Oh, this person is just trying to get me to buy something, but it’s not like connecting to me.” So, I wanted to ask you, like, [00:10:00]how do you help brands build a community? [2.1s]

Maria Tassi [00:10:04] Our services in particular really focus on like the content creation aspect of it, but in all cases we always like help our clients in terms of coaching and guiding them along the way. And like I said, it’s different for everybody. It depends on what channels they’re after and where their ideal client might be hanging out. But really, what we encouraged in general I would say is just like having it be a conversation. So whether you are developing a new product or offering a new event or just like going out throughout your day, you know, having a coffee, how can you bring your audience in on that and make them feel like they’re a part of it with you? And like you said, people don’t want to be sold to. They don’t want this like, “Hi, I’m selling this thing, please buy it.” It needs to be more experiential and they need to really feel like they’re part of it. They’re bought in. They can relate. And I think, too, that’s why it’s so important to drop the standard of perfection and really just focus on like authenticity and being you. And so, what we really encourage our clients to do is just share really openly, honestly, vulnerably, and bring their audience in on that journey with them. So whether that be, you know, putting up an Instagram story saying, “Hey guys, I’m thinking of running a retreat like which, you know, how long should it be? How many people should be there?” Just asking your audience things about the services you’re going to be selling or, you know, just being transparent about maybe you’re having a hard day of business owner or like something went wrong, and like, showing that side of things is really important. And I would say the last thing in terms of what we do to help them build their communities is we help them get really clear on who their ideal client is, and then we actually do external engagement from their social channel to look for those kinds of people. So for example, when I was working as Kristina’s virtual assistant, she was a personal development coach, so I was on her Instagram speaking to ideal clients by in like the funniest ways, right? Like, I would go to like [111.6s] [00:11:56]Lewis Howes’ podcast [1.0s] [00:11:57]and like, he wrote a book and then I would look for who tagged him in this book. Who bought the book, right? Because those people would be interested in personal development, and then I would like go engage with their account. So we on our end, we do a lot to kind of like seek out ideal clients and try and bring them into our clients community, and then for them in terms of their content creation, we really encourage them to just do that very openly, authentically and really be themselves as they share and bring their audience kind of in along the way. [27.1s]

Patricia [00:12:25] I think that’s really great advice for community building. People really want to be part of the experience, you know, even like maybe showing them how you produce the product or just like showing them all the steps instead of just showing them the final thing makes all the difference when it comes to marketing. [00:12:41]And you were talking about your experience as a VA, how would you say that shaped your approach to content creation and strategy? [6.8s]

Maria Tassi [00:12:49] Yeah, it’s a great question. I learned a lot as a VA. I think being exposed to so many different businesses really helped me to understand how business work, how marketing worked. And I had the privilege of working for some very successful business owners as a virtual assistant, so I was able to kind of get a lot of knowledge and tips from them. But what I really think I learned the most from was probably Kristina’s, like being a VA for her, because I learned that you don’t need a huge audience to be successful and to run a successful business. I think we have this misconception that like, “Oh, once I get like a million followers, then I’ll be able to start my business or I’ll be successful, or I’ll be able to like, get my feet on the ground.” And it really only takes one person to change your business or to shift things for you in a really big way. So those were some of the key learnings, and I think it’s very interesting to me the different types of people who like owned businesses. And really, I’d say a lot of my learnings as a VA showed, like, proved to me that I could also be an entrepreneur because I always kind of held business and I was on this pedestal of, you know, they know all these things and they are super smart, they have all these things. But really, I think so many of us could be business owners, but we just need to get out of our own way. [89.2s]

Patricia [00:14:19] I agree. I really feel like you started to rub off on like the people you were working with and get inspired with them. I think that’s all about, like you were saying, the community, right? You like inspire each other and you might have not known you were capable of doing by working with these people. You kind of get integrated into what they do and then you realize, “Hey, this is not actually something that is outside the realm of what I can do as well.” So I think that’s really inspiring. And along the lines of that, I wanted to ask like, [00:14:47]what would you say were the biggest challenges that you faced in the very early stages of building The Social Snippet? [6.2s]

Maria Tassi [00:14:55] I feel like there’s so much gatekeeping as business owners and entrepreneurs, and you look at everybody else, it looks like everybody has everything together, and Kristina and I are really big on like, we do not have everything together. We make plenty of mistakes. Failures are just like in our minds, steps along the way to success. So we had a ton of challenges at the beginning. We started just the two of us as like social media managers, and then it essentially like spiraled into an agency. At the time, we didn’t even know what an agency was, so it just felt for me, I really got hit with a burnout, because there was so much to do and so much to learn. And I think I put a lot of pressure on myself, but I would say some of the main struggles at the beginning were, for sure, like overwhelmed stress, burnout, dealing with perfectionism and battling not as a business owner. And then other than that, I think the main challenge was really navigating client relationships, because Kristina and I are big people pleasers. So, when clients would, you know, scope creep or ask for way too much, or treat us without respect or, you know, whatever kind of situation would come up, we were always like bending to whatever they wanted or whatever their requests were. We didn’t really have the proper boundaries in place, so struggled a lot with kind of getting mistreated by clients for no fault of our own in my mind, but just wrong fit, misalignment and trying to kind of bend to what people wanted instead of being firm in our boundaries and confident and what we offer and the way we do things. So I would say those were probably the biggest struggles at the beginning, navigating the client relationships and then dealing with like the overwhelmed burnout situation. [107.0s]

Patricia [00:16:43] You’re talking about like having that boundary, and I think when you become a business owner, you’re just like hit with all these, like, huge responsibilities, and one of that is building your team. [00:16:53]I wanted to ask you how you built the team behind The Social snippet outside of you and Kristina, and what do you look for in potential team members?[8.5s]

Maria Tassi [00:17:04] So when we started, we were extremely nervous to like hand over, because we were doing all the work ourselves, right? And so that was like a really scary step for us. We’re like, “Okay, we’re going to hand over the keys to somebody, and they’re going to meet with the client.” And it was a nerve wracking process for sure. So we actually started with a friend of ours that we both knew quite well and had a lot of trust in us, so that made it a bit of an easier transition. And we kind of just trained her as a social media manager, and slowly from there, just kind of built our team a little bit at a time, so we just slowly started adding more and more. And so, like I said, the beginning started with a friend, which really helped get over that barrier of relinquishing control and letting that person represent us. And then from there, we found a lot of our team through like referrals, word of mouth posting on our own socials and telling people that we’re hiring. So, it was nice to kind of have that foundation of trust where we knew that person was kind of like a warm handoff from somebody else. But essentially at the beginning we really built our team with like social media managers and engagement specialists, and then we ended up hiring a couple full time employees I think around a year in. And again, one we knew, one we didn’t know. But to answer your question about what we look for in the people we hire, in general, I always say like, you can teach skills but you can’t teach attitude, and attitude is so important to us because we want our clients to feel so well taken care of and like we’re their cheerleaders, like we’re in their corner. And, you know, it’s really important when you’re hiring people because they represent you and your business. So we always look for that attitude of going above and beyond, people who really actually care about the business, almost as if it was theirs. So they care if a client isn’t happy with a post. They want to take that initiative. They go above and beyond. It’s really that attitude of care and wanting to provide the highest quality work. And innovation is really important too. And then just in our world, like we’re still, I would say in startup mode, things kind of move quickly. They’re agile. So I would say we also love to look for people who have that type of personality where they thrive in that kind of environment, in an environment where they’re not really being micromanaged, and things move quickly, and they can kind of act on their feet and be agile with that, because it’s not for everybody, and we want anybody that comes on our team to not only work for us, but we want the job to work for them. So that’s also something I look for when I’m doing our hiring, is I want to make sure it’s going to fit with their preferences and the way that they like working to. [163.2s]

Patricia [00:19:48] You really sound like an amazing leader, and I think those are like amazing qualities to look for when you’re looking for team members. People you can trust, like-minded individuals. [00:19:57]And earlier, you were talking about burnout. Did you – when you finally relinquished that power and like delegated some of the tasks to your other team members, did you feel like that helped with getting rid of that burnout, or what else did you do to get over feeling that burnt out feeling? [17.0s]

Maria Tassi [00:20:15] Yeah, great question. So definitely delegating helped a lot. And the problem with delegating is like your inner stories get in the way of like, you know, it’ll be quicker if I just do it, or if I give it to this person, they might not do as great of a job as me, or like, you know, we’re not making a ton of money in the business yet, like, I don’t want to pay somebody else to do this when I could just do it. And so for me, a lot of it was like mindset work around those pieces and also letting go of the perfectionism around it. So like if I was going to do something, and it was going to be 100% good or let’s say 99% chance it’s perfect, and someone else was going to do it and it was going to be like 80%, the 80% is good enough because then it frees me up, it frees my time up, and just making some of those shifts in my mind really helped. So, a lot of therapy, counseling, and a lot of – actually Kristina helped me along with this as well, because interestingly enough, we found out – I don’t know if you know about human design, but it’s kind of like astrology, and it’s like splits people into five personalities. So at one point in our business, we did a human design reading and we found out that Kristina was a manifesting generator, which is the type that has like endless energy, could work for like 12 hours a day and never get tired, has like a million new ideas all the time and is just like running a mile a minute. And then my type is called the projector, which they say you have like three good hours of like output in a day, like, you know, giving things out, giving out your energy. And the projector is really meant to be more of like a leader, they’re seen as more like wise, finding more efficient ways to do things, slowing down but in a way that’s like balances out the manifesting generator. So that was like a really crucial moment for me, because prior to that, in our business, I was just trying to like do all the things Kristina did. So she would like do all these connection calls, meet with all these people, and work 12 hours a day, and was like so excited and lit up, and then like also had her full time job at the same time and was like never running out of energy, and I was trying to do that and I was burning out, and then I was like almost shaming myself for why am I burning out when she can do it? Like, I should be able to do the same. But the reality is we’re all different. And looking more into that and finding out about our human design made me realize that counterbalance I have with her is actually what makes our magic and what makes me special and what is needed in the business, right? That grounding that I love her million ideas all the time, but we can’t do a million ideas at the same time, helping her prioritize, and focus and slow down. And when I really embody that and start to bring that in to our business instead of just trying to do whatever she did, that was really when things started to change for me on my burnout journey, but also made such a big difference in our business too. [167.1s]

Patricia [00:23:03] That is so fascinating, the human design. I feel like you guys really like found each other out. Like maybe your strengths are different from her strengths, but it’s a great partnership, and you’re kind of the yin and yang of the business. And which brings me to my next few questions, because you’re a co-founder, I wanted to talk about your partnership and the team dynamics because you share a lot of like the workload, but it’s not necessarily the same type of like tasks, as you said. So I wanted to ask you, [00:23:33]what would you say are some of the benefits and challenges of having a business partner, especially when you’re working so closely? [6.0s]

Maria Tassi [00:23:40] It’s like one in a million to find a good business partner. If you’re, like wanting to start a business with a business partner, be very particular about who you choose. I always say I would not do this with anyone else other than Kristina, because there’s so much that goes into it. And it’s funny, somebody asked her this question about like, what’s it like to have a business partner? And her advice to them was don’t get a business partner unless you’re okay with somebody saying no to you. And at the time I was like, that’s so funny because I would have said don’t get a business partner unless you’re okay with somebody telling you to do things, like basically saying yes to you and saying like, “You should do this. You should do that.” And so we had, which I thought was hilarious, just the opposite take on that. But in our partnership, there are like almost I don’t think – I can’t think of any challenges and just so many amazing things about it. So, I personally just feel like I hit the like business partner jackpot. The things I love about it, one, entrepreneurship is like the hardest thing you will ever do probably. So, to have someone in it with you is a blessing and somebody you can run everything by and say like, “Just send this to me. What do I say?” or like, “I’m having a really bad day.” or “I don’t know if I can do this,” and there have been times where I’ve literally said, “I don’t think I can do this.” And she said, “You can. I believe in you.” And just that person to kind of pick you up, right? So I’d say that’s my favorite part about it. We talk like all day, every day. We’re in everything together when we have to, like, stand up to somebody or make a tough decision, we’re in it together. And so it’s kind of like having that built in, like partner or best friend. That’s my favorite, favorite part. Challenges? Yeah. We don’t have many. I would say in the beginning, my challenge was I felt like I maybe wasn’t like, quote unquote pulling my weight, or wasn’t doing enough or wasn’t keeping up to what she wanted. But as we kind of grew and had those conversations, that open communication, I really kind of come into my own with that. But going into this, we had such a great foundation, because when we were in university, she actually ended up being my boss and we were both student staff. And then she graduated, worked at the university and was like, really my boss. So we had tons of difficult conversations. We’d worked through a lot of hard things. We had a working relationship. She mentored me on a lot of things, and we were also really good friends, so we just trusted each other implicitly and had a really, really strong foundation, so I think that’s what got us through. But yeah, my advice would be if you have a business partner, one, pick very carefully, and two, pick somebody that you can have extremely open, honest conversations with and that you really trust. [167.7s]

Patricia [00:26:29] I think that’s great that you kind of built that foundation way back from college, and you guys are just like grown together and you’re moving towards and working towards a common goal. I think that’s really what like solidifies a partnership. And I wanted to ask you, how do you divide the responsibilities and what strengths do you feel like both of you bring to the table? 

Maria Tassi [00:26:50] This was definitely a tricky one to figure out, and we kind of just figured it out by both doing everything at the beginning, and then naturally I was like, “I’m not good. I can’t sell a damn thing.” So, right now, Kristina does all of our – her main role is like the sales and onboarding, and then she also does a lot of like traveling, and networking and she hosts her own podcast. And so that’s where she really thrives, and that’s kind of what I was trying to do at the beginning and just getting really burnt out with all of the output, and conversations and all that stuff. And I’m just not a natural seller. I like when people come to me and ask for things. I don’t like to, you know, go after it and tell people about our services. So, that was like a really natural kind of way where we split. And then my role is I do like kind of a lot of different things, but more just on our like internal team side. So I do like all of our hiring and onboarding. I oversee all of our internal marketing. So all of our like social channels, and blog, and YouTube and all that fun stuff. We recently started a little membership, so I oversee that and kind of just like random things that come up throughout the day. We also have recently started another venture where we run events for female entrepreneurs called High Vibe Women. So, that’s kind of becoming its own business, although it started under The Social Snippet. So, Kristina and I both kind of are involved there as well, where I take a more, I would say, organizational role. And she again, is more like kind of on the ground having the conversations, finding sponsors, doing partnerships and that kind of stuff. 

Patricia [00:28:27] That sounds really fascinating. Could you like dive deep into that new venture that you’re building, you’re having these events. Could you tell us more about that? 

Maria Tassi [00:28:37] Yeah, it’s been really, really fun. Honestly, it’s been like just the coolest, because again, happened so by accident. But Kristina and I early on in business signed up for our [00:28:47]mastermind [0.0s] and went to the States and like met all these amazing people and learned all this really cool stuff and really the relationships with the people in the room, the other entrepreneurs, like built our business, because then they would refer people to us and we could ask them for help with things. And it was like just so helpful at such an early stage of business to have that support system to lean on. And so, we just kept going back and we were going to Arizona, and California and all these places in the States. And there was one event where we were sitting beside someone, we’re like, “Where are you from?” And she’s like, Burlington, Ontario. And I’m like, “I live 15 minutes from Burlington, Ontario.” We came to Arizona to meet. So we just had this idea where we’re like, “Why don’t we just invite a few of our female entrepreneur friends out for a little lunch?” Because we had a client who had a restaurant and was like low-key. And this lunch, there were maybe like 12 or 13 people there. It went on for like six hours. People left, like [00:29:40]quitting their job, [0.1s] leaving foundations, like their lives were changed. It was like the best thing ever. And we didn’t even do any programing. We just, like, put them in a room and, like, gave them pizza. It was like so casual. And so since then, it’s kind of spiraled out of control. And now, we were hosting a 200 person event in March. But essentially, the whole premise behind it is just bringing female entrepreneurs together, educating them, helping them connect with each other. And it’s called High Vibe Women, because when we were starting out in our business, we have this groupchat called High Vibe Women with a few of our female entrepreneur friends. We would go in there any time. We were like doubting ourselves or having a bad day or whatever, and they would always help us reframe it into how could this be turning into a lesson? How can we pick you back up? They’d be there to cheer us on and really support us. So for us, the mission behind High Vibe Women is really about connecting female entrepreneurs and helping them succeed and help each other. And then now, more recently, also bringing more of a educational kind of mindset piece into it to help them get where they want to go. 

Patricia [00:30:44] That’s amazing, and that sounds super empowering. I think that’s like so in line to like your personal mission of helping people, creating that impact, building the community and just creating this platform for people to like network, and meet each other and do more impactful things together. I think that’s like really inspiring. [00:31:04]But going back to your partnership with Kristina, I wanted to ask like, was there ever a time that you disagreed on a business decision and how did you guys resolve it? [8.4s]

Maria Tassi [00:31:13] The most recent disagreement has been this 360 phone booth thing. I don’t know if you’ve seen these, but it’s basically like a spinning- 

Patricia [00:31:21] Rotating… 

Maria Tassi [00:31:21] – ring light where you put the phone in. [0.0s] Yeah, and they’re like multiple thousand dollars. So, we’ve been like battling back and forth. Honestly, we just have such a great relationship. We always laugh and so we kind of like, make it fun when we disagree. Like, she’s like, “Should I put together a PowerPoint presentation for you on why I want to buy this, like spinning ring light?” So I would say, yeah, for me, [00:31:48]it’s all about honesty, transparency and like where it’s coming from. So, for example, for me at the beginning, I was like, I’m so overwhelmed by so many things. Like, I can’t do all these things like, how are we going to fix this? And she was like, “Well, just, I don’t know, can’t you just, like, work a bit more? Like, I don’t know. Is it like that hard?” And this was before the human design stuff, right? But for me, I was like, this is coming from a place of like, overwhelm. I feel like there’s way too many things on my plate, and this is how I’m feeling, and getting to like more of the root of it and less of the like here is what I want and more here’s how I’m feeling, here’s where this is coming from and then how can we address that? Maybe there are other solutions that I didn’t think of. Like my only thing was I’m going to work less. Well, maybe a solution could be I am going to, you know, only check my email in Slack twice a day and I’m going to mute all of my notifications when I do really deep work on a specific thing. And this one thing that I’m struggling with, I’m going to get a coach to help me with. And, you know, like maybe there are different I did – I probably end up doing less hours too, but it was really, I think, the way I was working that was actually stressing me out. So I would say, yeah, I mean like, if you have all those fights or disputes or disagreements, really getting to the root of why it’s important and why you want to make that decision, and then I think just taking a step back and looking at what other possibilities could come to solve that problem. [82.8s]

Patricia [00:33:12] I think it’s like when you’re having someone to run the business with, they give you a different perspective than what you would normally think of. And, you know, you learn to compromise, and you see different like solutions to the problem. So, you know, essentially there’s always going to be challenges. But I think at the end of the day, if you look at the brighter side, there’s always going to be like another brain, you know, looking for a solution to the problems you’re having. So I think that’s really, you know, the best thing about having a partner in business. [00:33:45]But how do you personally handle the pressures and the stress that comes with running a business? [5.2s]

Maria Tassi [00:33:52] Therapy and counseling has really helped me a lot. So a lot of like subconscious work and really examining like what are the inner stories I’m telling myself, and that has been a huge, huge help for me. I know people hate the word balance, but like, forcing other things into my schedule that aren’t related. So for this year, in December, I went through the entire year and literally scheduled like hang out with my family, hang out with my friends, like date night, go for a walk, go to this yoga class, and would put these things in my calendar, and they’re just like these random blocks. I put a bunch of random, like recharge days, which are just like Fridays where I’m going to take it off, and like get a massage or do something for me. And I found at the beginning of the business I had those ideas like, I’d love to go to a yoga class or I’d love to, you know, go hang out with my family tonight or whatever, but when they weren’t prioritized in my calendar, they ended up just not being time for them. So I think that’s really about taking the approach of like putting those things that actually help you. You would feel your soul as a human being first as like the first priority in your calendar and then letting your work schedule kind of fit around that has been really helpful. Boundaries have been really helpful for me. So, I’m a big airplane mode at night girl now. You know, do not disturb, really limiting notifications and things like that, which I know comes with a certain level of privilege, but just thinking, keeping that in mind, I think from the beginning and trying to set up systems, and processes and train your team in a way that allows you to be able to disconnect. I love having a business partner for that reason too, which is also great, where we can kind of take turns being the one who’s sort of on, but setting those boundaries, and sticking to them and not being afraid, you know, you might miss something, and that’s going to be okay. [120.0s]

Patricia [00:35:53] Yeah. I mean, it is kind of challenging, you know, finding that perfect work-life balance. I think it all stems from finding, you know, yourself, finding time for yourself and prioritizing yourself. Because at the end of the day, you can’t really help other people if you’re not helping yourself. So, I’m so happy that you found that for yourself, that kind of helped you with like running the business and keeping yourself grounded. [00:36:18]But The Social Snippet, it’s a creative company. So how would you say you balance the creative passion with the practicality of running a successful business? [12.5s]

Maria Tassi [00:36:32] And this is why, like it’s so important to go for those walks, go to those yoga classes, hang out with your family, because like you said, you can’t really be the business owner you need to be unless you’re filling your own cup. And so for me, I like need certain things for like – to be creative. Like, I need space. I need time. I usually need to do, like, a little brain dump. So what my, I guess, journey with the creativity has been is like letting like, I guess creating the space for that is the right way to say it instead of jam packing my schedule of every single like this, and this, and this, and this, and this on those days where I need to execute something creative or think about things more openly or differently, I’m just like blocking off the entire day and letting that space be there. Because I find when I put those like constraints and time time frames on myself, the creativity, it doesn’t really want to flow. And I’m also like a big feelings person, so if I’m not feeling it,  then I’m not going to be creative. I leave a lot of the creativity to the team, and we kind of strategically like structured our roles in a way where the people who are doing the creative aspects are really doing basically only the creative aspects. They’re not doing a lot of like admin work or other things that kind of take them out of that zone. So that’s been very intentional on our part, but I do think it’s an interesting balance. I would say it’s an ongoing journey for me in terms of learning how to balance those two things. [95.1s]

Patricia [00:38:08] Well, I wanted to get your advice. [00:38:10]What would you say to someone who has a great business idea but is hesitant to start the first step?[7.3s]

Maria Tassi [00:38:19] Go to a High Vibe Women event? [0.1s] No, I’m just kidding. 

Patricia [00:38:22] They should! 

Maria Tassi [00:38:22] I would say, well, that’s kind of the point of it, right? Like, it’s kind of my answer, is like, [00:38:29]get in a room of some kind or like talk to somebody. Nobody running the business really knows what they’re doing, and the way you learn is by doing it. And so, I think if you can, as many people as you can talk to that either have started a business or are even better if it’s like similar to the business you want to run. We did so much of that at the beginning. Just like connection calls, networking, meeting with people. You’ll find people who can give you advice on how to get started, find people who can give you advice on what to do and what not to do, and you’ll find your support system. Those people that are going to like lift you up and help you along the way, because the hardest part is really like the mental part of it, the challenges that come up and being able to kind of get back up again after you fall a few times or things go wrong or not as anticipated. So yeah, my advice would be get in the right room and start meeting some people. [54.2s]

Patricia [00:39:24] We’ll definitely leave all the relevant links in our description. We have, you know, a bunch of people listening in, obviously from Canada. So, I hope, you know, maybe we have some audience who would like love to be in one of your events. That would be amazing. But I wanted to talk about some of the service offerings of The Social Snippet. Could you tell us what Done-For-You Social Media Management entailed? 

Maria Tassi [00:39:48] So, that is like our bread and butter. That is our core service and that’s where we help business owners with their content creation. So, what that looks like is they kind of get paired up with one of our social media managers on our team as well as an engagement specialist, and we essentially do all the content creation for them. So, there’s like a strategy meeting that we’ll have with the social media manager, and then depending on their comfort level with like recording video and how much really they want to put into the content, we kind of work with them on that, but we do all the content creation itself. So all of the, you know, graphic creation, video editing, caption writing, hashtags, the posting, all of that stuff. And then we also do the engagement for them, which is kind of what I was speaking about earlier, where we go looking for their ideal client and engage with their profile in order to get attention kind of back on our client’s page, and that’s essentially it for the social media done for you. 

Patricia [00:40:45] I love that. I mean, I feel like a lot of businesses could really use that service, especially if they don’t have like an in-house team of creatives to do that for them, because content creation is very like a tedious task, and you really have to have, you know, a strategy. You can’t just like post whatever you think is going to – and then wait for something that sticks you. You need like people, experts like yourselves to really guide some of these – some of your clients doing that. Well, you also have the Done-For-You Podcast Management. Could you tell us more about that and the main components of the service?

Maria Tassi [00:41:19] Yeah. So, that’s sort of similar but just on the producing a podcast end. So, what we tell our clients is like, “You have the conversation, and you give us the file, and then we do the rest.” So, we do all the actual editing of the episode itself, video and audio, and then we write the show notes, we come up with a title, get all the relevant links, get the guest file, all that kind of stuff, and really just produce the episode for them. So, we do the distribution. And then, it pairs nicely if they’re also our social clients, then we can also work with them on the promotion of the podcast, maybe clipping it, and getting some reels out, and writing captions and things like that. But the core service there is really the editing and distribution of podcasts for people so, they can focus on just having the conversation and then we kind of take care of the rest. 

Patricia [00:42:07] And you were talking earlier about like you create the content in the agency. Do you also do like the photographer and videography? And if people wanted to like film the podcast through you guys, would that also be possible? 

Maria Tassi [00:42:22] Yeah. So, I know you have a lot of Canadians in the audience, which is great. We have a couple of kind of services like that. So, we do offer like a content sprint, which is where we’ll go to a business, and then usually stay for 2 or 3 days. And by the time we leave, we give them six months worth of content. So, we film everything while we’re there. We like interview them, get all the information we need, do all that stuff, and then basically hand it over to them at the end, and they can use it as they please. And then we also do mini shoots, which are just like 30 minute little photography sessions where we have a professional photographer there, but I’m also there shooting B-roll. So, we get a lot of the content for our clients there. And we haven’t gotten too far into the podcast recording yet, because podcasting is a newer kind of piece of our business. We just added it about a year ago. So, we’re really focusing more online with that piece. But we do have a podcast launch like service where if you are like, “I’m dreaming of having a podcast, and I don’t even know what’s entailed in getting one going,” we set all that up for you. So, we do a strategy meeting, and we make your cover art, and you know, help you with your intro music and all that fun stuff. So yeah, those are some of the ways we do the actual content creation piece. 

Patricia [00:43:38] And you also offer social media coaching. What does that entail and who do you think that’s best suited for? 

Maria Tassi [00:43:46] Yeah, so we still do a little bit of that, but we have kind of pivoted it a bit more into our membership, which the membership really was born from a place where we saw all these clients who were coming in for discovery calls, immediately thought they wanted done-for-you social, but then when they heard the more about it, and they realized – and we’ll tell them honestly. Sometimes, people are just too junior in their business for done-for-social, especially with the cost of it and the amount of work that goes into it. So, we wanted something for those people who maybe weren’t ready for that investment yet, or just wanted to do it on their own, or weren’t quite ready for that. And so, the membership is a place where we teach people how to do their own social and we like answer any questions they have. We do a couple of live calls every month where they can come and just chat with us. Our team’s all – like it’s a community, our team’s in their answering everybody’s questions, and they’re posting all kinds of things, and we just help them with like running sounds, hooks, whatever is kind of coming up, education, we do little bonus trainings, but it’s also cool in there, because they get a lot from each other as well, so it’s not just about us, but who that’s right for would really be someone I would say a lot newer in business. It’s only $37 a month. So, much more affordable and really meant for that kind of like beginner person who’s just getting started and figuring out how to market their business online. 

Patricia [00:45:03] And as you’ve worked with like many different clients, [00:45:05]what would you say are like some of the most common mistakes that you see businesses make on social media? And how do you address that when you’re coaching them? [7.4s]

Maria Tassi [00:45:14] Honestly, the number one mistake is like not posting anything. And I think what gets in the way of that is just overthinking and perfectionism. And our whole motto is messy action. Like, get the things out there. Like, the reels that perform best for our clients are the ones that Kristina puts together in six seconds, and it’s like a three little clip, and a little bit of text, and like, just throw it on there, right? So, it’s just for me a lot of the time about getting the content out and whatever you can do to make that happen is a lot of mindset coaching. So, we teach a lot of just don’t overthink it. Get out of your own way. If you are overthinking it, come to us with what your overthinking. We’ll help you kind of work through that, but really just get stuff out there. And if I had to say, I’ll give you another one, because I think not posting isn’t the best mistake, but another one I think would be like trying to curate the most like perfect put together feed ever. We need aesthetic feeds at one point, but now what people really want on social, what we’re seeing, is they want authenticity. That’s why, like these b-roll clips are trending, and the like behind-the-scenes, and like “come pack this order with me,” and whatever it might be. People are actually – actually, we did a poll on one of our channels recently, and it was like, “Would you rather buy from a brand that’s perfect or a brand that’s authentic?” and 100% of people voted authentic. So, I would say that’s the other mistake, is trying to shoot for this perfectionism angle, and it kind of makes people not trust you a little bit. [92.8s]

Patricia [00:46:48] There was a time definitely, I think, it was back maybe a decade ago when everyone had to have the perfect Instagram feed. But now, like we were talking about, marketing has changed so much in the past decade that people are just like looking for something else, like they’re more conscious buyers now. I feel like people really like, value, you know, the dollar more than ever in life. In life, I think. So, it’s like you have to connect with your audience in a different way than traditional ways of advertising. I wanted to talk about like a big achievement that The Social Snippet got. You won the Diamond Winners of Readers Choice 2023 for Best Marketing Agency, and that’s a very significant achievement. How did it feel for you guys to receive that recognition? 

Maria Tassi [00:47:36] Oh, thanks! That’s so sweet. Yeah, it was so fun. I actually have a video when we found out, like told our manager of operations, we were all like dancing on a Zoom call, but it was just – we couldn’t believe we won. It was like we only got in the top three, we were like, “Wow, top three! It’s so exciting!” When we won, it was just – we were over the moon. It’s just so cool to see always the support of our community. Like, they rally behind us. They are just our biggest cheerleaders, and they pick us up when we fall. They watch us make mistakes, and they’re like just so in it with us, and that has been like the biggest blessing of running this business. The support and the recognition has been awesome, and it was really cool to share that news with our team too and allow them to celebrate, because really, we’re celebrating that they’re the ones doing the work. They’re the ones that are deserving of the award. So, that was my favorite part. But it was, yeah, it was definitely very, very cool to get that recognition, and we’re coming for the tail again. We’re in it this year too, so we’ll see what happens.

Patricia [00:48:42] That’s really exciting. Well, how about a particular client success story? Is there one that you can share with us? 

Maria Tassi [00:48:50] There’s one I’m thinking of in particular who – she actually came to our retreat, she’s a naturopath, which are some of my favorite clients, [00:48:58]because my naturopath has changed my life. [1.3s] That’s another [00:49:02]life pack [0.5s] of being anentrepreneur, you can find a good naturopath, would recommend. But she specifically worked with patients who had cancer, and this was one that was like so close to home for me, because I love getting to amplify people who are doing incredible work like that. And really, what her – I think her [00:49:22]block [0.0s] was that she was just so in it in the day to day, and like dealing with so much from her clients, and like a lot of emotional stuff as well as a part of that work. And working with us, we paired her with the social media manager. They just get along so well. The social media manager like took on her voice immediately and did such a good job with her messaging, and she heard like, her clients were like booking out – her [00:49:49]projects were booking out. [1.3s] She was just like thriving. And my favorite part about it was she would always email us and say like, “This just feels so much like me, and I like released so much stress from my life and took so much off my plate.” Because when you’re trying to do it, and you’re not really succeeding, it’s almost like it puts more on you, because then you also have like the shame and the guilt and like all these things, and you’re maybe getting like one post every few weeks, and you feel bad and whatever. So, the success story for me is that like we were able to help her not only get more clients but like be less stress to draw those emotional pieces of it and be able to just focus on her work, on helping her patients, and yeah, let us do the rest. 

Patricia [00:50:33] I think that’s like the most valuable thing about like having an agency like yours, because like some people really have different, like – the work is so different, and they just don’t have the time to do the creative side. They don’t have have time to do this social media management side, nor do they have like maybe the skills, or like they don’t know the tone of like what would really work and how to really find their their audience, even though the purpose and the want to reach out is there. So like, I think that’s what your agency, you know, that’s the gap it fills for like people like that naturopath, and that’s like really amazing. Like, you guys are really doing amazing work as well. And I wanted to ask you, like, [00:51:17]since starting The Social Snippet, what have been some of the key lessons that you’ve learned as an entrepreneur that you’d like to share with some of our listeners? [7.5s]

Maria Tassi [00:51:26] I really like, “Your network is your net worth.” Network is like, in my mind, the number one thing. I mean, at least in my experience as a service based business owner, networking, networking, networking. Like, making those connections, but coming from it from a place of like service and how can you give to this person. Because I think a lot of the times in networking, you’re like “Hi, you got any clients for me?” And that’s just like not, not the vibe. [26.3s]

Patricia [00:51:54] What advice would you give to someone looking to start their own business in the digital marketing space?[5.3s]

Maria Tassi [00:52:01] In general, like for any business, I would say “Your network is your net worth.” So, make entrepreneur friends, get into rooms with people who know more than you, and approach everything through a lens of service. So, trying to figure out how you can help people and how you can pour into them, because that will just set the foundation for your relationship, and that’s how we built our business. So, that was really what works, whether it be having these people as like a support system, or a confidant, or the person you go to when you’re down, or a coach, an educator, whatever that looks like. Get a group of entrepreneur friends where that you can really help each other. If especially if you’re going into digital marketing, I would definitely get some friends that are in digital marketing, whether they do, you know, the exact same thing you want to do or something different, but something that’s worked really well for us in the space is getting power partners. So if you really want to focus on social, find someone who does websites, find someone who does branding, and you know, you can all refer people to each other. Everyone can win together, and don’t be too hard on yourself. That’s my only other piece of advice because you’ll make mistakes. It’s going to be hard. It’s going to be an uphill battle, but you just got to keep getting up and doing it. [76.7s]

Patricia [00:53:19] That’s amazing advice. And looking back, what would you do differently if you were to start your entrepreneurial journey all over again? 

Maria Tassi [00:53:28] I would work less. 

Patricia [00:53:33] Work smart, not hard, right? 

Maria Tassi [00:53:35] Yeah, you got it. You got it. I would, definitely, do less of, like, sweating the small stuff. And that’s why I say don’t be too hard on yourself, because you’re going to make so many mistakes that you really only need to worry about the bigger ones. But that’s definitely what I would do differently. Drop the perfectionism earlier, work less earlier, or work smarter, not harder, and not try to do so many different things. I would probably focus a little bit more on one thing in particular, and get really good at that, and make that work, and then different services and offerings. It’s tempting in the digital marketing space to just do everything, but I would not do everything. 

Patricia [00:54:16] And just before I let you go, is there anything else you’d like to share with our listeners? Maybe plug in some of the services, upcoming events your way, anything? 

Maria Tassi [00:54:25] First of all, congratulations! If you’re thinking of becoming an entrepreneur or if you’re on your journey. It’s not an easy one, but it’s the most rewarding thing ever. So, congratulations, and I’m proud of you for taking that step. For us, if you’re in Canada, I’d love to see you in a High Vibe Woment event. Otherwise, The Social Business Club is a great place to find us. It’s $37 a month, and we really, really pour in, both Kristina, myself, and the rest of our team. And it’s very personal support, so we can help you with whatever challenges you’re working through. We really focus on social, but we will also help you with whatever other online business challenges you got. 

Patricia [00:55:03] Will leave all the relevant links about Kristina, and Maria, and The Social Snippet down in our description below. Thank you so much, Maria, for the time and the patience and sharing this moment with us! We really appreciate it! And of course, thank you to our listeners for always being here for us. This has been your host, Patricia, and remember, for all your professional business and technical writing needs, there’s only one way to go, and that’s with The Write Direction! Thank you guys so much! I’ll see you soon, and thank you so much, Maria, for the time. I really appreciate it!

Maria Tassi [00:55:32] Thanks so much for having me! 

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