Copywriting for marketing, branding, and advertising is copy that is designed to be informative and entertaining, while simultaneously selling your product or services. Usually, this type of copy is an article or a blog post on your website. It informs and engages your target market and offers them information about your products. Marketing copywriting blends marketing tactics and storytelling to sell, build brand image, and create content that customers enjoy reading. At the same time, it can help make your website a place for information and interaction, not simply commerce.