Most modern websites need a blog to add secondary material and information. There are many reasons for doing so. Firstly, you are enhancing the user experience of your website because you are giving your audience valuable, expert information about a product or service. In addition, those blogs give personality to your website.

Additionally, blog posts add more content and keywords to your website. This provides more content for Google’s web crawlers to sort through and categorize you for a variety of search terms. We are able to help you build and keep your customer base interested by providing you with customized, professional, ghost-written blog content that will make your website and business stand out.

A service page contains content that speaks to a particular product or service that you offer. Each individual service that your business provides needs to have a dedicated page which expands on the nature of the service, highlights its benefits, and explains to the customer why they should choose your service or product over the competitor’s. We employ writers with many years of experience writing service pages for companies all over the world, as well as to a wide range of audiences.

A location page includes content that is tailored to each individual location where your business operates. Often times, companies will purchase location page content when they are expanding to new regions or areas. This content is incredibly important when attempting to make a good first impression on a new market, especially in a larger city.

Our writers have written hundreds of location pages for small, medium, and large-sized businesses all over North America, helping them reach out and make themselves known to new customers.

A landing page is a standalone web page that is distinct from your main website. Its purpose is to get users to fill out a lead generation form, or a contact form, to either gain more information or sign up for a service. The more optimized your landing page is, the more success it will have in attracting customers to convert to leads, which puts users one step closer to purchasing your product or service. There are many elements to consider when designing a landing page, including the headline, value proposition, features and benefits, lead generation form, social proof, and a clear call-to-action.

Having good quality content is not just a benefit anymore; it is a necessity. In the world of marketing, they say content is king. There’s a good chance that your competition has already pursued, or is currently pursuing, this strategy in an attempt to stand out from everyone else. The only thing you can do is make sure that your content reads better, is more interesting, and provides your target market with higher quality, more useful information.

At The Write Direction, our writers partner with our designers. Together, they are able to optimize your landing pages by following industry best practices. Landing pages are an excellent form of online marketing, and when optimized by our writers for conversions, they will help to increase your leads and minimize cost-per-acquisition.