First impressions are immensely important, and on every document copywriting is the key to nailing yours. It is a sad fact that even intelligent, constructive, and well-intended ideas can make your organization look bad if they are poorly communicated. Rushed and poorly written formal letters, proposals, tenders and business correspondence, despite the validity of the content, can make the sender look amateur. You could even appear incompetent, which puts a big damper on your business. It's understandable that with all of the day-to-day tasks required to run a business, literally dotting all of the I's and crossing all of the T's is not always possible.