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Kinny brings over a decade of executive experience and leadership to The Write Direction as Chief Executive Officer. A seasoned entrepreneur who has built multiple successful businesses throughout his career, he is a proud alumnus of the Schulich School of Business. Kinny oversees overall corporate strategy, financial performance, and brand reputation management. 

At the macro level, Kinny drives the firm’s ultimate vision, expanding the company’s market footprint by attending high-profile industry events and aggressively scaling its corporate network. Deeply attuned to shifting consumer market behaviors, he translates global trends into high-impact marketing and growth policies. In the procurement space, Kinny provides executive-level governance over high-priority Request for Proposal (RFP) operations, steering strategic resource allocation and pipeline prioritization to ensure the firm successfully wins and executes high-value corporate and public-sector contracts.

Chris has been with The Write Direction since its inception, playing a critical role in the company’s expansion as Chief Operations Officer. He oversees daily operations and cross-departmental workflows while developing strategic initiatives to enhance efficiency, leading client onboarding, relationship management, and supervising a global team of over 60 writers to ensure consistent quality and timely delivery. He continues to craft internal SOPs, compliance documentation, and operational policies while collaborating with marketing to build high-value B2B and B2G partnerships across North America.

In the procurement space, Chris manages cross-border procurement across Canadian and US platforms throughout the bid lifecycle, owning client delivery end-to-end from initial intake through final submission. He directs complex delivery cycles across all sectors and document types—ranging from policy manuals to highly technical white papers and proposals—while ensuring each deliverable satisfies rigorous sector-specific compliance requirements. Working across both commercial and highly regulated environments, Chris holds final accountability for quality, ensuring every response meets the premium standards the agency guarantees.

Ganga is the Chief Heart Officer at The Write Direction, recognized for her ability to uncover potential in people and opportunities while fostering a strong, connected team culture. With over a decade of experience in social work and entrepreneurship, she oversees company growth, hiring, and recruitment, working closely with the executive team to lead the staff, facilitate collaboration, and support team members in meeting project goals and deadlines.

Ganga also oversees Request for Proposal (RFP) processes from initial intake through final submission, managing the active RFP pipeline to support strategic planning and prioritization. From attending high-impact discovery calls to coordinating proposal timelines and milestones, she facilitates seamless communication between internal leadership and external clients, conducting final quality assurance reviews to ensure all submission logistics and compliance standards are flawlessly met.

Jomelyn is the detail-oriented and dependable Operations Manager of The Write Direction, bridging client needs with internal processes to ensure seamless service and satisfaction. Drawing from her background in education, she excels at managing timely communications, coordinating client revision requests, keeping orders on track, and reviewing completed works to maintain high quality. She also handles critical corporate accounting tasks, such as invoicing and payment collection, while supporting the broader team with quotes, proposals, and organized client systems.

In her procurement role, Jomelyn takes ownership of high-priority proposals end-to-end, managing them from initial intake through final submission. She maintains the active RFP pipeline and opportunity tracker to keep upcoming bids organized, while rigorously managing proposal timelines, deadlines, and submission calendars. Leveraging her keen eye for presentation, Jomelyn compiles, formats, and designs the visual layout of proposal packages, coordinating between internal leadership and external clients to ensure every submission is polished, compliant, and structurally flawless before it goes out.

Richard serves as an Operations Manager at The Write Direction, functioning as the team’s “weekend warrior” by managing core operations during weekend windows to ensure unbroken consistency, high quality, and seamless cross-departmental coordination. Drawing on his strong background in eCommerce and process improvement, he oversees day-to-day workflows, manages resource allocation, monitors performance KPIs, quality-checks client communications, and maintains operational momentum with thorough manager hand-offs for the week ahead.

In addition to managing operational workflows across company brands, Richard plays a key hands-on role in the firm’s procurement and funding operations. He actively drives the sourcing and evaluation of new opportunities while specializing in end-to-end Request for Proposal (RFP) management and grant writing. From initial opportunity identification through proposal drafting, compliance structuring, and final submission, Richard ensures high-stakes bids and funding applications are strategically positioned and flawlessly executed.

Patricia is the VP of Marketing & Communications at The Write Direction, leading the company’s marketing strategies, managing its social media presence, and overseeing in-house content creation. She also hosts and produces the An Entrepreneur’s Vibes podcast, bringing thoughtful conversations with founders and change-makers to life. With a background in diplomacy and governance, Patricia blends research-driven insight with creative storytelling to develop SEO-rich entrepreneurial and technical content, including website copywriting and keyword-optimized blogs. 

Within the firm’s procurement operations, Patricia serves as the primary sourcer of high-value bid opportunities for both internal and client portfolios. Beyond sourcing, she takes absolute ownership of the proposal lifecycle, creating and engineering complex Request for Proposal (RFP) packages from start to finish. Her distinct ability to navigate highly technical compliance requirements ensures that every bid she originates is meticulously structured, strategically positioned, and optimized to win.

Krell is a professional multimedia artist and creative storyteller who graduated magna cum laude with a degree in Applied Arts with a major in Visual Design. As the in-house content creator at The Write Direction, she specializes in illustration, graphic design, and animation, bringing complex ideas to life through visually compelling and engaging content. She plays a key role in creating content calendars, organizing assets, and staying ahead of social media trends through thoughtful research and analysis.

Within the firm’s procurement operations, Krell lends her advanced visual expertise to designing customized, highly professional RFP and proposal templates. By engineering structural layouts that marry technical readability with the brand’s aesthetic standards, she ensures that every high-stakes bid The Write Direction submits is optimized for evaluator engagement and visual compliance.

Baljot is a Web Developer, entrepreneur, and digital expert who brings a wealth of experience to The Write Direction. A graduate of York University’s Schulich School of Business, he founded the boutique digital agency, Web Sharx, in 2009. He has been immersed in tech since the age of 15, and today, he and his team assist The Write Direction with all website-related updates and issues, making sure they are promptly addressed while providing consistent ongoing support to maintain a seamless online presence.

The Write Direction offers custom website design and development services in partnership with Baljot’s agency, Web Sharx, for clients looking for user-focused design and digital solutions. Always on top of the latest technology, Baljot is the go-to problem solver for all things digital.

Kapil is an SEO and Content Marketing Specialist at The Write Direction, bringing over five years of dedicated experience driving organic growth, search strategy, and digital visibility for global brands and international media organizations, including Sleek and Hubert Burda Media. An engineer by qualification, he combines an analytical, data-driven approach with deep expertise in technical SEO, keyword research, on-page optimization, internal linking, and performance analytics to build high-performing content ecosystems.

In an evolving search landscape, Kapil bridges foundational search strategy with cutting-edge digital visibility. Proficient in industry-leading analytics and SEO platforms, he specializes in Generative Engine Optimization (GEO) and AI Optimization (AIO)—ensuring client content, technical documentation, and brand presence are strategically positioned to rank across both traditional search engines and next-generation AI-powered discovery platforms.