About Us

Kinny brings over a decade of experience and leadership at The Write Direction as the Chief Executive Officer. He has built several businesses throughout his career and is a proud alumnus of the Schulich School of Business. He oversees the overall company strategy, regularly conducts financial analyses, and supports branding and reputation management.

He is a hands-on leader, often assisting in special projects, and even plays an active role in HR as he conducts employee check-ins and facilitates collaboration. Outside of work, Kinny is an investor, a travel enthusiast, and enjoys gardening, rollerblading, reading, playing video games, and spending time with his dog.

Chris has been with The Write Direction since its inception, playing a critical role in the company’s expansion as Chief Operations Officer. He oversees daily operations and cross-departmental workflows while developing strategic initiatives to enhance efficiency. He leads client onboarding, relationship management, and supervises a global team of over 60 writers to ensure consistent quality and timely delivery. He continues to craft internal SOPs, compliance documentation, and operational policies while collaborating with marketing to build B2B and B2G partnerships across North America.

Beyond his operational leadership, Chris is a seasoned entrepreneur and music producer, with his work featured by Universal Music Group and Def Jam. Raised in Brunei and Turks and Caicos, he brings a global perspective and creativity to his role.

Ganga is the Chief Heart Officer of The Write Direction and is known for her ability to recognize the potential in people and opportunities while fostering a strong and connected team culture. With 12 years of experience in social work and entrepreneurship, she oversees company growth, hiring, and recruitment while working closely with the CEO and the COO to lead the team and ensure a smooth hiring and onboarding process.

Ganga plays a key role in maintaining a supportive team environment and providing company-wide support through one-on-one check-ins and team meetings. Outside of work, she enjoys reading, traveling, painting, movie nights, and quality time with her dog.

Jomelyn is the detail-oriented and dependable Operations Manager of The Write Direction. She bridges client needs with internal processes and ensures seamless service and satisfaction. With a background in education, she discovered a passion for operations and now excels at overseeing timely communications, coordinating client revision requests, and keeping orders on track.

Jomelyn reviews all completed works to maintain quality and handles accounting tasks such as invoicing and payment collection while supporting the team with quotes, proposals, and organized client files. Outside of work, she is a foodie and thrives in creative spaces, with a love for performing arts, designing, and event coordination.

Richard serves as The Write Direction’s second Operations Manager and is known as the team’s “weekend warrior,” managing core operations during weekends to ensure consistency, quality, and smooth coordination. He oversees day-to-day workflows, handles resource allocation, monitors KPIs, quality checks client calls, and facilitates seamless communication between writers, clients, and leadership.

With his background in eCommerce, Richard brings a sharp eye for process improvement and operational efficiency. He ensures a thorough hand-off to fellow managers for the upcoming week, maintaining momentum and alignment.

Outside of work, he’s a music producer who enjoys late-night drives and stays committed to healthy, active lifestyle

Patricia is the VP of Marketing at The Write Direction, leading the company’s marketing strategies, managing its social media presence, and overseeing the in-house content creation. She also hosts and produces An Entrepreneur’s Vibes podcast, bringing thoughtful conversations with founders and changemakers to life.

With a background in diplomacy and governance, Patricia blends research-driven insight with creative storytelling to develop SEO-rich entrepreneurial and technical content, including website copywriting and keyword-optimized blogs. Passionate about staying current, she keeps a close eye on academic, political, and marketing trends. In her downtime, she enjoys baking, traveling, and playing sports.

Jonathan is the VP of Partnerships at The Write Direction and also leads the strategy, creation, and optimization of performance-driven paid digital advertising campaigns. With a sharp focus on reaching targeted audiences and meeting key KPIs, he ensures every campaign delivers impact. In his partnerships role, Jonathan identifies and pursues government and organizational RFP opportunities that align with the company’s services, crafting customized and competitive proposals to position The Write Direction as a trusted industry partner.

Outside of work, Jonathan is a licensed commercial pilot with a passion for aviation. He also enjoys traveling, cooking, and immersing himself in different cultures.

Krell is a professional multimedia artist and creative storyteller who graduated magna cum laude with a degree in Applied Arts with a major in Visual Design. As the in-house content creator at The Write Direction, she specializes in illustration, graphic design, and animation. She brings ideas to life through visually compelling and engaging content.

Krell plays a key role in creating content calendars, organizing assets, and staying ahead of social media trends through thoughtful research and analysis. Outside of art creation, she’s an avid reader who finds inspiration from books and music.

Baljot is a Web Developer, entrepreneur, and digital expert who brings a wealth of experience to The Write Direction. A graduate of York University’s Schulich School of Business, he founded the boutique digital agency, Web Sharx, in 2009. He has been immersed in tech since the age of 15, and today, he and his team assist The Write Direction with all website-related updates and issues, making sure they are promptly addressed while providing consistent ongoing support to maintain a seamless online presence.

The Write Direction offers custom website design and development services in partnership with Baljot’s agency, Web Sharx, for clients looking for user-focused design and digital solutions. Always on top of the latest technology, Baljot is the go-to problem solver for all things digital.