Home Healthcare Agency of Arkansas
Who is Our Client
Home Healthcare Agency of Arkansas is a certified home health care agency based in Little Rock, founded in 1995, serving adults with intellectual and developmental disabilities and co-occurring behavioural health needs across central Arkansas.
It delivers non-medical home care, medical home care, and specialized IDD support, and is led by its co-founder and CEO. After three decades of delivering in-home care, the agency embarked on developing a facility-based support system for the first time.
The Challenge
The agency came to us pursuing three million dollars from the Arkansas Department of Human Services, split across two separate initiatives at one and a half million each.
The first, Supportive Living for Adults, would develop supportive living facilities for adults with IDD and behavioural health needs, with particular attention to rural and underserved parts of the state.
The second, a Therapeutic Community for Adults with Intellectual or Developmental Disabilities, would build and operate 16-bed therapeutic community units designed as step-down support from high-cost inpatient psychiatric care.
Three central challenges complicated the agency’s request.
The first was a credibility gap the agency could not talk its way around. It held thirty years of evidence delivering care in people’s homes and none delivering residential facilities, and it was asking the state to fund the construction and operation of them.
The second was structural. Two initiatives, one funder, one organization. Each application had to stand entirely on its own, because either could be funded without the other, while both had to describe the same agency without a single contradiction between them.
The third challenge was the argument itself. Adults with IDD and behavioral health needs were placed in high-cost state institutions largely due to a lack of community-based alternatives. Securing funding required addressing these system gaps directly with the very state department that funded them.
Our Approach
We built the fiscal argument and the care argument as one argument, because to the funder they are the same argument.
Deinstitutionalization proposals fail in two predictable ways. They lead with dignity and treat cost as an afterthought, which reads as naive. Or they lead with savings and read as indifferent to the people involved.
The state is already paying for these adults. The real question in front of a reviewer is not whether care should happen, but where it happens, at what cost, and whether this provider can be trusted to run it. We addressed the issue head-on rather than writing around it.
We then closed the credibility gap with evidence instead of assertion. Thirty years of home care history was reframed as what it actually demonstrates: sustained regulatory compliance, clinical staffing at scale, individualized care planning for precisely this population, and a working relationship with the people the new facilities would serve.
Residential operation was presented as the extension of a proven capability, with the genuinely new competencies named honestly and staffed for in the budget rather than glossed over.
Finally, we made the outcomes auditable. Every objective across both initiatives received a metric, a target value, a measurement frequency, and a named role accountable for delivering it. A reviewer could see exactly what the state would be buying, and exactly how it would know whether it got it.
The Solution
Supportive Living for Adults Business Plan: a complete plan covering organization profile, founding history and achievements, organizational structure and governance, compliance and financial management, description of the physical facility and its location, utilization of grant funding, service coverage and expansion into rural and underserved areas, strategies across the housing, daily assistance, health, and skills-building domains, data collection and impact measurement, expected impact, and full funding goals and budget.
Therapeutic Community Business Plan: vision, mission, and key objectives for 16-bed therapeutic community units; community transition services moving adults out of inpatient psychiatric settings; accessibility and statewide service coverage expansion; reduced dependency on institutional care; supported employment and community integration; operational and staffing model; and detailed budget.
Grant Application Narrative: the submission document binding both initiatives into one case, covering statement of need with problem description and significance for each project, project description with goals, methodology and innovation, evaluation plan with metrics and data collection, sustainability across long-term impact, future funding, cost management and monitoring, organizational capability, and a detailed budget with justification.
Outcomes and Accountability Framework: a key performance indicator structure assigning every objective a target value, a measurement frequency, and a responsible role, spanning housing stability, emergency department utilization, mental health assessment scores, vocational training completion, community integration, participant satisfaction, supported employment, and job retention.
The Results
The agency went to the Arkansas Department of Human Services with a three million dollar request supported by two standalone business plans and one narrative that made them cohere.
The credibility gap closed. A home care provider asking to operate residential facilities is a hard sell until its thirty-year record is presented as the qualification it genuinely is, at which point the request stops looking like a leap and starts looking like the obvious next step.
The argument reached the funder in the form a state department can act on. Community-based care was framed against the cost of the institutional status quo, with the human case and the fiscal case carried in the same sentences rather than competing for the same page.
And the commitments were made checkable. Housing stability at twelve months, reductions in emergency department visits, movement in mental health assessment scores, vocational completions, employment and retention rates, participant satisfaction: each with a number attached, a measurement schedule, and someone accountable by title.
At The Write Direction, we know funders aren’t buying intentions; they are buying an enforceable plan that clearly states its goals.
Contact Us
If you are asking a public funder for a substantial sum, the case has to survive a reviewer who has read fifty others that week. We will build the evidence, frame the argument, and put a number on every promise.
Contact us today to learn how we can help you safeguard your operations and elevate your organizational resilience. Let’s open the door to new opportunities for you, today!
