British Swim School

Writing Sample

"We’re dedicated to excellence in everything we do. We’re also confident we have the right class for your littlest learner, your returning ‘tween, or an adult who has not yet learned to swim. Highly trained instructors teach our fun, gentle methods in small class settings. Combine these benefits with our warm-water, indoor pools and you’re guaranteed the best possible learning environment."


British Swim School is a quickly growing franchise in the U.S., Canada, and Turkey focused on teaching water survival skills to people of all ages. It was already a successful franchise but needed a website update to reach GTA families for its new location in Mississauga, Ontario. With our help, British Swim School was able to develop a strong online presence for its GTA location without losing that signature family-friendly, yet safety-focused, vibe. Sticking to their mantra, "Survival of the Littlest," we created powerful yet fun-focused website content geared toward GTA parents and future swimming pros. Safety is the name of the game, and we found the perfect line between fun and safe to showcase this highly reputable GTA swim school.

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